Articles
Server-side tracking & attribution guides
Practical guides on tracking, attribution and sending better conversion data to Meta, Google and your other ad platforms.
Guide
Martin Ström12 min read
What Is Server-Side Tracking?
Server-side tracking sends conversion data from a server instead of the browser. See how it works, what it costs and how to set it up without a developer.
Martin Ström12 min read
ArticleMartin Ström11 min read
Meta Conversions API: The Complete Guide to Facebook Server-Side Tracking
How the Meta Conversions API works, how to deduplicate it with the Pixel, raise Event Match Quality and send calls and CRM sales back to Meta.
Martin Ström11 min read