The Voluum alternative for brand operators and DTC, not just affiliate marketers
Multi-touch attribution for performance marketers running brand campaigns — with native CRM, payment and CAPI integrations beyond the media-buyer stack.
Voluum is the gold standard for affiliate media buyers. Klarvyn is built for brand operators and agencies running paid acquisition on owned offers — with native Stripe, Whop, GHL, HubSpot and 6-platform CAPI.
Pricing: Voluum: Profit ~$89/mo (limited events), Grow ~$199/mo, Agency ~$499/mo, Enterprise custom. Events-based pricing.
Klarvyn vs Voluum — feature by feature
| Feature | Klarvyn | Voluum |
|---|---|---|
| Tracking architecture | ||
| Server-side tracking | ✓ | ✓ |
| First-party tracking on your own subdomain | ✓ | ~ |
| iOS 14.5+ resilient | ✓ | ✓ |
| Ad-blocker resilient | ✓ | ~ |
| Cross-device identity stitching | ✓ | ~ |
| Ad platform CAPI | ||
| Meta Conversions API | ✓ | ✓ |
| Google Ads Enhanced Conversions | ✓ | ✓ |
| TikTok Events API | ✓ | ✓ |
| Reddit Conversions API | ✓ | ~ |
| LinkedIn Conversions API | ✓ | ~ |
| Adform tracking | ✓ | ~ |
| CRM, payments & integrations | ||
| Stripe (native OAuth) | ✓ | ~ |
| Shopify | ✓ | ~ |
| WooCommerce | ✓ | ~ |
| Whop | ✓ | ✗ |
| HubSpot (native OAuth) | ✓ | ✗ |
| GoHighLevel | ✓ | ✗ |
| Calendly | ✓ | ✗ |
| Public REST API + Zapier app | ✓ | ✓ |
| Attribution models | ||
| First-click, last-click, linear | ✓ | ✓ |
| Time-decay & U-shaped (position-based) | ✓ | ~ |
| Proprietary AI / causal attribution | ✓ | ~ |
| Compare models side-by-side | ✓ | ✗ |
| Reporting & workspaces | ||
| Custom drag-drop dashboards (17+ widgets) | ✓ | ~ |
| LTV / cohort / subscription tracking | ✓ | ✗ |
| Multi-workspace / multi-brand | ✓ | ✓ |
| Compliance & pricing | ||
| GDPR-aware consent gating | ✓ | ~ |
| EU data residency | ✓ | ✓ |
| Transparent public pricing | ✓ | ✓ |
| 14-day free trial, no credit card | ✓ | ✓ |
Yes Partial No
Why teams switch from Voluum
Built for brand campaigns, not affiliate offers
Voluum's depth is in affiliate networks. Klarvyn's ICP is brand operators and agencies running their own offers.
Native Whop, GHL, Calendly, Stripe, Shopify
Voluum focuses on traffic networks and ad platforms — less depth on payment and CRM platforms.
6 attribution models with multi-touch view
Voluum is primarily last-touch focused for affiliate use cases. Klarvyn gives you the full model lineup.
Subscription / LTV tracking
Klarvyn natively tracks subscription lifecycle, MRR and churn. Voluum doesn't.
Predictable pricing
Voluum pricing jumps when you exceed event thresholds. Klarvyn's tiers are more predictable for steady brand volume.
LinkedIn CAPI included
Full LinkedIn Conversions API plus Lead Gen sync — useful for B2B brand campaigns.
Where Voluum is still the right choice
- Affiliate / postback workflows. Voluum has S2S postbacks, smart traffic distribution, anti-fraud and offer routing that Klarvyn doesn't focus on.
- Media buyer workflows. Voluum is purpose-built for affiliate media buyers running 100+ campaigns across networks.
Migrating from Voluum
If you've grown beyond affiliate networks into running brand campaigns, Klarvyn is built for that shift. Migration takes about 90 minutes and includes free help mapping your existing Voluum traffic sources to Klarvyn channels.
- Step 1Export your data
- Step 2Sign up for Klarvyn
- Step 3Run parallel 7–14 days
- Step 4Cut over
FAQ
+Is Klarvyn cheaper than Voluum?
Klarvyn publishes all pricing tiers publicly, so you can compare without a sales call. For most operators switching from Voluum, total cost ends up lower because there's no revenue-band markup, no per-domain inflation, and no demo-gated negotiation.
+Can I migrate my historical data?
Yes. We import historical conversions from Voluum and run parallel tracking for 7–14 days so you can verify accuracy before fully cutting over. Free migration support is included on Growth and Scale plans.
+How long does setup take?
Most teams are live in 30–60 minutes. You install one tracking script, connect your ad accounts and CRM via OAuth, and Klarvyn auto-provisions your first-party tracking subdomain with SSL.
+Does Klarvyn do S2S postbacks?
Klarvyn supports server-to-server event ingestion via the public REST API, but we don't ship affiliate-network postback chaining or smart traffic distribution. For pure affiliate use cases, Voluum is still the right tool.
+Is there a free trial?
Yes — 14 days, no credit card required. You get full access to every integration and attribution model during the trial.
See it for yourself
Book a personalized demo and see how contact-level attribution can transform your marketing performance.