The Voluum alternative for brand operators and DTC, not just affiliate marketers
Multi-touch attribution for performance marketers running brand campaigns — with native CRM, payment and CAPI integrations beyond the media-buyer stack.
Same truth. Far less friction.
Built for brand campaigns, not affiliate offers
Voluum's depth is in affiliate networks and traffic routing. Klarvyn's ICP is brand operators and agencies running their own offers with their own CRM and payment stack.
Native CRM, payment & creator integrations
Stripe, Shopify, WooCommerce, Whop, HubSpot, GoHighLevel and Calendly via native OAuth. Voluum has none of these — it's a traffic-source tracker, so revenue, subscriptions and pipeline live somewhere else.
Subscription, MRR & LTV tracking
Klarvyn natively tracks subscription lifecycle, MRR, churn and cohort LTV. Voluum doesn't model recurring revenue at all.
Un-gated CAPI to Reddit, LinkedIn and Adform
Klarvyn ships real-time Conversions API to Meta, Google, TikTok, Reddit, LinkedIn and Adform on every plan. Voluum has no native Reddit, LinkedIn or Adform sync, and ad-platform push-back via postback is gated to the $1,999/mo Enterprise tier — Start-up and Agency plans cannot send conversions back to ad platforms at all.
Causal attribution, not traffic-routing AI
Voluum's AI is Traffic Distribution — it routes clicks across offers to maximize EPC. Klarvyn's AI is causal multi-touch attribution that tells you which channels actually drove incremental revenue, with 6 models you can switch between in the Attribution report.
Predictable pricing
Voluum is event-capped with 1% overage fees, and the conversion-push features only unlock at $1,999/mo. Klarvyn's tiers are flat for steady brand volume with CAPI included on every plan.
Klarvyn vs Voluum, side by side.
An honest look. Hyros has a longer track record and a bigger roster of name-brand clients. Here is where Klarvyn pulls ahead for modern performance teams.
| Feature | Klarvyn | Voluum |
|---|---|---|
| Tracking architecture | ||
| Server-side tracking | ✓ | ✓ |
| First-party tracking on your own subdomain | ✓ | ✓ |
| iOS 14.5+ resilient | ✓ | ✓ |
| Ad-blocker resilient | ✓ | ~ |
| Cross-device identity stitching | ✓ | ~ |
| Ad platform CAPI | ||
| Meta Conversions API | ✓ | ✓ |
| Google Ads Enhanced Conversions | ✓ | ✓ |
| TikTok Events API | ✓ | ✓ |
| Reddit Conversions API | ✓ | ✗ |
| LinkedIn Conversions API | ✓ | ✗ |
| Adform tracking | ✓ | ✗ |
| Multi-Pixel Conversion Routing | ✓ | ✗ |
| Rule-based Audience Sync | ✓ | ✗ |
| CRM, payments & integrations | ||
| Stripe (native OAuth) | ✓ | ~ |
| Shopify | ✓ | ~ |
| WooCommerce | ✓ | ~ |
| Whop | ✓ | ✗ |
| HubSpot (native OAuth) | ✓ | ✗ |
| GoHighLevel | ✓ | ✗ |
| Calendly | ✓ | ✗ |
| Public REST API + Zapier app | ✓ | ✓ |
| Attribution models | ||
| First-click, last-click, linear | ✓ | ✓ |
| Time-decay & U-shaped (position-based) | ✓ | ~ |
| Proprietary AI / causal attribution | ✓ | ~ |
| Reporting & workspaces | ||
| Custom drag-drop dashboards (16 widgets) | ✓ | ~ |
| Funnel reporting | ✓ | ~ |
| Visual funnel builder (drag-and-drop) | ✓ | ~ |
| Automatic Slack reporting | ✓ | ~ |
| LTV / cohort / subscription tracking | ✓ | ✗ |
| Multi-workspace / multi-brand | ✓ | ✓ |
| Compliance | ||
| GDPR-aware consent gating | ✓ | ~ |
| EU data residency | ✓ | ✓ |
Yes Partial No
Run Klarvyn beside Voluum before you commit.
If you've grown beyond affiliate networks into running brand campaigns, Klarvyn is built for that shift. Migration takes about 90 minutes and includes free help mapping your existing Voluum traffic sources to Klarvyn channels.
- Step 1Export your data
Bring your historical conversions across.
- Step 2Book your demo
A founder gets you set up right.
- Step 3Run in parallel
Track side by side for 7 to 14 days.
- Step 4Cut over
Switch once you trust the numbers.
Switching from Voluum, answered.
+Is Klarvyn cheaper than Voluum?
Klarvyn publishes all pricing tiers publicly, so you can compare without a sales call. For most operators switching from Voluum, total cost ends up lower because there's no revenue-band markup, no per-domain inflation, and no demo-gated negotiation.
+Can I migrate my historical data?
Yes. We import historical conversions from Voluum and run parallel tracking for 7–14 days so you can verify accuracy before fully cutting over. Free migration support is included on Growth and Scale plans.
+How long does setup take?
Setting up the platform to track will not take more than 6 min, but most teams are live in 30–60 minutes. You install one tracking script, connect your ad accounts and CRM via OAuth, and Klarvyn auto-provisions your first-party tracking subdomain with SSL.
+Does Klarvyn do S2S postbacks?
Klarvyn supports server-to-server event ingestion via the public REST API, but we don't ship affiliate-network postback chaining or smart traffic distribution. For pure affiliate use cases, Voluum is still the right tool.
See it for yourself
Book a personalized demo and see how contact-level attribution can transform your marketing performance.