Comparing Wicked Reports? See attribution priced on your ad revenue, not your total revenue.
Wicked Reports prices on your last 12 months of revenue, from $499/mo. Klarvyn gives you contact-level attribution, LTV and subscription reports and conversions sent to 10 ad platforms, priced only on the ad revenue we track, from $99/mo.
20-minute founder walkthroughOne script to set upRun both tools in parallel before you switch
Where Klarvyn goes further
Both tie every sale to a real person. Klarvyn goes further.
What both do
Contact-level attribution
Switchable attribution models
New vs repeat customers
LTV and cohort reporting
Call tracking
An MCP server
Conversions sent to 10 ad platforms
Purchases, calls, trials and leads go back to Meta, Google, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, X, Whop Ads and OpenAI Ads as they happen, matched on hashed email and phone.
Conversions sentLive
Sent today214
Matched96%
Revenue sent back$31,480
Event
Value
Sent to
Matched on
Status
When
Purchase
$4,800
MMeta
Email, phone
Matched
2 min ago
Purchase
$4,800
GGoogle Ads
Email, gclid
Matched
2 min ago
Booked call
–
MMeta
Email, phone, fbc
Matched
18 min ago
Trial started
–
MMeta
Email, fbp
Matched
41 min ago
Purchase
$1,290
MMeta
Email, phone
Matched
1 h ago
Lead
–
GGoogle Ads
Email, gclid
Matched
1 h ago
Your real numbers, inside 12 ad managers
Revenue, ROAS, new customers and CAC from your CRM and store, on every campaign, ad set and ad, in Meta, Google, TikTok, LinkedIn and 8 more ad managers.
business.facebook.com › adsmanagerKlarvyn
Ad
Delivery
Reach
Amount spent
Revenue
ROAS
New cust.
CAC
Summer UGC · Hook A
Active
214,011
$1,258.29
$3,322.63
2.64×
41
$30.69
Founder story · 30s
Active
128,540
$331.16
$2,239.47
6.76×
24
$13.80
Testimonial · Skin
Active
96,300
$253.61
$1,745.26
6.88×
27
$9.39
Carousel · Bestsellers
Off
74,220
$422.04
$925.00
2.19×
8
$52.76
Broad · Interest test
Active
187,900
$246.63
$473.16
1.92×
6
$41.10
Retarget · 7-day viewers
Active
311,921
$33.69
$441.58
13.11×
11
$3.06
Website analytics and funnels
See where visitors come from, which pages and paths lead to sales, and the funnel step where people drop off, next to your attribution.
Funnels
Trial or demo
Edit steps
Visited the site · 2 paths · 6 steps · goals: Started a trial, Booked a demo · finish within 30 days
Last 30 daysSep 1 – Sep 30CompareAll sourcesPaidUnpaidFiltersFinish within 30 days
Entered
12,480
Visited the site · 3,920 known
Reached a goal
404 3.2%
Started a trial 286 · Booked a demo 118
Biggest drop-off
75% leave
Entering → either path · 9,350
Time to goal
2 days
median, for the 404 people who got there
How people move through
Each box counts the people who got that far.
Who entersVisited the site
12,480entered
Trial path 1,960 people · 15.7% of those who entered
15.7%→~12 s
Visited the trial page1,96015.7% of entered
31%→~2 min
Signed up6124.9% of entered
↓ 1,348 stopped
47%→~4 min
Started a trial2862.3% of entered
↓ 326 stoppedGOAL
26%→~6 days
Became paying740.6% of entered
AFTER GOAL
Demo path 1,240 people · 9.9% of those who entered
9.9%→~20 s
Visited the demo page1,2409.9% of entered
9.5%→~3 min
Booked a demo1180.9% of entered
↓ 1,122 stoppedGOAL
Where to improve
Biggest first. Each one says how sure it is.
Win back the 1,122 who reached the demo page and stoppedClear
People who come back convert far more often. An audience of them can follow up in your ads or email.
Create an audienceSee who
Visitors from Meta ads fall behind at “Visited the trial page”Clear
Of the 6,840 from Meta ads who entered, 820 went on (12.0%). Everyone else: 1,140 of 5,640 (20.2%).
↑ At everyone else’s rate: about +560 to this step
See who stoppedShow only Meta ads
Checkout links for Stripe and Whop
Create a checkout link in Klarvyn and every sale through it is tied to the contact, the click and the ad that brought them in.
Checkout linkExample
Checkout link · Growth planCopy
Stripe · Growth plan$490 / monthTracked by Klarvyn
New sale · Growth plan$490Meta · Prospecting · Founder story · 30s, first click 6 days ago
Feature by feature
Klarvyn vs Wicked Reports, side by side.
An honest look. Wicked Reports is a strong pick for ecommerce brands that live on LTV and cohorts, with weekly scale-or-kill calls per channel. Here is where Klarvyn pulls ahead on price, ad-platform coverage and setup.
Feature
Klarvyn
Wicked Reports
Pricing and plans
Published pricing
YesFrom $99/mo
YesFrom $499/mo
Priced on ad revenue, not total revenue
Yes
NoTotal revenue bands
Everything included, no paid add-ons
Yes
PartialAdd-ons below $999/mo
MCP server for your data
Yes
Yes
Tracking and setup
Contact-level attribution
Yes
Yes
Switchable attribution models
Yes
Yes
Server-side tracking & Conversion API
Yes
PartialMeta add-on, Google
Conversion sync to TikTok, LinkedIn, Reddit, Snapchat and more
Yes
No
Native phone-call attribution
Yes
Yes
Create checkout links (Stripe & Whop)
Yes
No
Attribution and reporting
Creative / ad-level reporting on real revenue
Yes
Yes
Metrics inside your ad manager (extension)
Yes12 ad managers
No
Funnel reporting & website analytics
Yes
Partial
Custom columns, reports & BI dashboards
Yes
Partial
Dedicated subscription reports & forecasts
Yes
PartialLTV and cohorts
Audiences and integrations
Rule-based audience builder synced to ad platforms
Wicked Reports is built around ecommerce orders and paid traffic. Klarvyn tracks every customer at the contact level whatever your model, so SaaS subscriptions, ecommerce orders, coaching and course sales, high-ticket call funnels and agency clients all get the same first-click-to-sale truth.
One script, any stack. Your store, CRM, booking tool and payments, connected to the same contact.
Agencies too. Per-client ROAS, with each client in its own workspace.
What Klarvyn tracks for youThe same contact-level truth, whatever you sell
SaaSTrials, MRR, LTV and opportunities
E-commerceROAS, AOV, new and repeat customers
Coaches and coursesFunnels, sales and LTV
Calls and high-ticketBooked calls and closed deals
AgenciesROAS for every client
Your rules, not a black box
Send the right conversion, your way, to every platform.
Map any event to any platform action, choose dynamic or fixed values, and route to multiple pixels or datasets. Feed clean, high-match conversions back to the algorithms and watch them optimize on real outcomes.
Wicked Reports’ prices are from its own pricing page, October 2026.
Switching is safe
Run Klarvyn beside Wicked Reports before you commit.
Import your historical data, set up your tracking domain, and run parallel tracking so you can verify accuracy on your own data before you cut over. Free migration support, no setup fee.
01Export your dataBring your historical conversions across.
02Book your demoA founder gets you set up right.
03Run in parallelTrack side by side for 7 to 14 days.
04Cut overSwitch once you trust the numbers.
Don’t take our word for it
See it next to Wicked Reports. Then decide.
Book a 20-minute walkthrough, and during migration we run Klarvyn side by side with your current setup so you can verify the numbers before you switch a thing.
At the entry level, yes. Wicked Reports starts at $499/mo, priced on your last 12 months of total revenue, with Meta CAPI and its AI as add-ons below $999/mo. Klarvyn starts at $99/mo, priced only on the ad revenue we track, with everything included.
Can I migrate my historical data?
Yes. Import your historical data and run parallel tracking for 7 to 14 days so you can verify accuracy before fully cutting over. Free migration support is included.
How long does setup take?
Installing the Klarvyn script takes a few minutes, with no developer needed. Then you connect your ad accounts, store, CRM and payments, and a founder helps you get it right on a short call.
Does Klarvyn track LTV the way Wicked Reports does?
Yes. Klarvyn tracks revenue after the first sale, including renewals, upsells and refunds, for every contact, with dedicated subscription reports and forecasts and new vs repeat customers split by campaign and creative.
Do you both send conversions back to the ad platforms?
Wicked Reports sends conversions to Meta (an add-on below Maximize) and Google. Klarvyn sends them to Meta, Google, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, X, Whop Ads and OpenAI Ads on every plan.
Every ad platform. Every sale. See it next to Wicked Reports.
Book a 20-minute demo and see exactly which ads drive your revenue.
Comparison based on publicly available information about Wicked Reports as of October 2026 and on Klarvyn’s shipping product. Wicked Reports’ prices are from its own pricing page and may change. Wicked Reports is a trademark of its respective owner; this page is an independent comparison and is not affiliated with or endorsed by Wicked Reports.