The Wicked Reports alternative — same attribution depth without the revenue-band pricing
Multi-touch attribution, LTV tracking, native CAPI for 6 ad platforms — priced on conversions, not on how much you earn.
Wicked Reports has 10+ years of LTV attribution depth. Klarvyn gives you most of that depth without revenue-band pricing or a mandatory demo call, plus broader native ad-platform CAPI coverage.
Pricing: Wicked Reports: banded by trailing 12-month revenue. Entry ~$250/mo, mid $500–$800/mo, top tiers $1,500+/mo. Advanced Signal and 5 Forces AI add-ons at $199/mo each. Demo required.
Klarvyn vs Wicked Reports — feature by feature
| Feature | Klarvyn | Wicked Reports |
|---|---|---|
| Tracking architecture | ||
| Server-side tracking | ✓ | ✓ |
| First-party tracking on your own subdomain | ✓ | ~ |
| iOS 14.5+ resilient | ✓ | ✓ |
| Ad-blocker resilient | ✓ | ~ |
| Cross-device identity stitching | ✓ | ✓ |
| Ad platform CAPI | ||
| Meta Conversions API | ✓ | ✓ |
| Google Ads Enhanced Conversions | ✓ | ✓ |
| TikTok Events API | ✓ | ~ |
| Reddit Conversions API | ✓ | ~ |
| LinkedIn Conversions API | ✓ | ~ |
| Adform tracking | ✓ | ✗ |
| CRM, payments & integrations | ||
| Stripe (native OAuth) | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| WooCommerce | ✓ | ~ |
| Whop | ✓ | ✗ |
| HubSpot (native OAuth) | ✓ | ~ |
| GoHighLevel | ✓ | ~ |
| Calendly | ✓ | ~ |
| Public REST API + Zapier app | ✓ | ✓ |
| Attribution models | ||
| First-click, last-click, linear | ✓ | ✓ |
| Time-decay & U-shaped (position-based) | ✓ | ✓ |
| Proprietary AI / causal attribution | ✓ | ✓ |
| Compare models side-by-side | ✓ | ~ |
| Reporting & workspaces | ||
| Custom drag-drop dashboards (17+ widgets) | ✓ | ✓ |
| LTV / cohort / subscription tracking | ✓ | ✓ |
| Multi-workspace / multi-brand | ✓ | ~ |
| Compliance & pricing | ||
| GDPR-aware consent gating | ✓ | ~ |
| EU data residency | ✓ | ✗ |
| Transparent public pricing | ✓ | ✗ |
| 14-day free trial, no credit card | ✓ | ✗ |
Yes Partial No
Why teams switch from Wicked Reports
Pricing doesn't scale with your revenue
Wicked Reports gets more expensive as you grow. Klarvyn scales on conversions — your success isn't taxed.
Native HubSpot OAuth
Pull contacts, deals and lifecycle stages directly. Wicked Reports requires more setup work for HubSpot.
LinkedIn Conversions API
Full LinkedIn CAPI plus Lead Gen sync. Wicked Reports focuses on Meta/Google.
Operator-friendly UI
Wicked Reports is famously powerful but overwhelming. Klarvyn is built for operators, not analysts.
Creator-stack native
Whop, GoHighLevel, Calendly via OAuth/webhook. Wicked Reports is more ecommerce-focused.
14-day free trial, no demo wall
Sign up, see the product, decide. Wicked Reports requires a demo call before you can start.
Where Wicked Reports is still the right choice
- Multi-year LTV depth. Wicked Reports has been doing LTV attribution for 10+ years and goes deeper into multi-year cohort analysis than Klarvyn.
- Long-cycle subscription brands. If most of your revenue happens 12+ months after acquisition, Wicked Reports is purpose-built for that long tail.
Migrating from Wicked Reports
If Wicked Reports has gotten too expensive as your revenue grows, switch to Klarvyn. You get the same multi-touch attribution, GDPR-compliant EU hosting, and no revenue-band pricing. Migration: ~60 minutes with free help on Growth and Scale.
- Step 1Export your data
- Step 2Sign up for Klarvyn
- Step 3Run parallel 7–14 days
- Step 4Cut over
FAQ
+Is Klarvyn cheaper than Wicked Reports?
Klarvyn publishes all pricing tiers publicly, so you can compare without a sales call. For most operators switching from Wicked Reports, total cost ends up lower because there's no revenue-band markup, no per-domain inflation, and no demo-gated negotiation.
+Can I migrate my historical data?
Yes. We import historical conversions from Wicked Reports and run parallel tracking for 7–14 days so you can verify accuracy before fully cutting over. Free migration support is included on Growth and Scale plans.
+How long does setup take?
Most teams are live in 30–60 minutes. You install one tracking script, connect your ad accounts and CRM via OAuth, and Klarvyn auto-provisions your first-party tracking subdomain with SSL.
+Does Klarvyn track LTV the way Wicked Reports does?
Yes for the common case (subscription lifecycle, cohort revenue, MRR/churn). For ultra-long multi-year cohorts in highly mature subscription businesses, Wicked Reports still goes deeper — most operators don't need that depth.
+Is there a free trial?
Yes — 14 days, no credit card required. You get full access to every integration and attribution model during the trial.
See it for yourself
Book a personalized demo and see how contact-level attribution can transform your marketing performance.