Full-funnel attribution with native CAPI for Meta, Google, TikTok, Reddit, LinkedIn — and native HubSpot, Whop, GHL.
SegMetrics' ad-platform sync covers Meta and Google only, and it's oriented around offline / enhanced conversion pushes rather than real-time CAPI. Klarvyn ships real-time Conversions API to Meta, Google, TikTok, Reddit and LinkedIn — plus Adform — out of the box.
SegMetrics gives you a solid set of rule-based models (first/last touch, linear, time-decay, U-shaped). Klarvyn adds a causal attribution model so you can switch between rule-based and causal lift in the same report instead of picking one heuristic.
Klarvyn is hosted in the EU under a Cyprus entity. SegMetrics is a US-based company with no published EU-hosted offering, which matters for GDPR-sensitive teams that need data to stay in-region.
If LinkedIn is part of your paid mix, Klarvyn pushes conversions and Lead Gen events back into LinkedIn natively — SegMetrics doesn't sync to LinkedIn at all.
An honest look. Hyros has a longer track record and a bigger roster of name-brand clients. Here is where Klarvyn pulls ahead for modern performance teams.
| Feature | Klarvyn | SegMetrics |
|---|---|---|
| Tracking architecture | ||
| Server-side tracking | ✓ | ✓ |
| First-party tracking on your own subdomain | ✓ | ✓ |
| iOS 14.5+ resilient | ✓ | ✓ |
| Ad-blocker resilient | ✓ | ✓ |
| Cross-device identity stitching | ✓ | ✓ |
| Ad platform CAPI | ||
| Meta Conversions API | ✓ | ✓ |
| Google Ads Enhanced Conversions | ✓ | ✓ |
| TikTok Events API | ✓ | ✗ |
| Reddit Conversions API | ✓ | ✗ |
| LinkedIn Conversions API | ✓ | ✗ |
| Adform tracking | ✓ | ✗ |
| Multi-Pixel Conversion Routing | ✓ | ✗ |
| Rule-based Audience Sync | ✓ | ✗ |
| CRM, payments & integrations | ||
| Stripe (native OAuth) | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| WooCommerce | ✓ | ✓ |
| Whop | ✓ | ~ |
| HubSpot (native OAuth) | ✓ | ✓ |
| GoHighLevel | ✓ | ✓ |
| Calendly | ✓ | ~ |
| Public REST API + Zapier app | ✓ | ✓ |
| Attribution models | ||
| First-click, last-click, linear | ✓ | ✓ |
| Time-decay & U-shaped (position-based) | ✓ | ~ |
| Proprietary AI / causal attribution | ✓ | ✗ |
| Reporting & workspaces | ||
| Custom drag-drop dashboards (16 widgets) | ✓ | ~ |
| Funnel reporting | ✓ | ~ |
| Visual funnel builder (drag-and-drop) | ✓ | ~ |
| Automatic Slack reporting | ✓ | ~ |
| LTV / cohort / subscription tracking | ✓ | ✓ |
| Multi-workspace / multi-brand | ✓ | ✓ |
| Compliance | ||
| GDPR-aware consent gating | ✓ | ~ |
| EU data residency | ✓ | ✗ |
Yes Partial No
If you've outgrown Keap-only attribution and need to optimize Meta, Google, TikTok and Reddit ads, switch to Klarvyn. We integrate the modern creator stack (Whop, GHL, Calendly) plus the ad platforms SegMetrics doesn't deeply cover. Migration: ~90 minutes.
Bring your historical conversions across.
A founder gets you set up right.
Track side by side for 7 to 14 days.
Switch once you trust the numbers.
Klarvyn publishes all pricing tiers publicly, so you can compare without a sales call. For most operators switching from SegMetrics, total cost ends up lower because there's no revenue-band markup, no per-domain inflation, and no demo-gated negotiation.
Yes. We import historical conversions from SegMetrics and run parallel tracking for 7–14 days so you can verify accuracy before fully cutting over. Free migration support is included on Growth and Scale plans.
Setting up the platform to track will not take more than 6 min, but most teams are live in 30–60 minutes. You install one tracking script, connect your ad accounts and CRM via OAuth, and Klarvyn auto-provisions your first-party tracking subdomain with SSL.
You can push events from Keap into Klarvyn via the REST API or the Zapier app — it works, but it's not as deep as SegMetrics' native Keap integration. If Keap attribution is your main use case, SegMetrics is the better fit.
Book a personalized demo and see how contact-level attribution can transform your marketing performance.