GA4The GA4 alternative for paid ad attribution that actually works after iOS 14.5
Server-side, first-party attribution with native CAPI for Meta, Google, TikTok, Reddit and LinkedIn. Complement GA4 — don't fight it.
Same truth. Far less friction.
Built for paid-ad attribution, not web analytics
GA4's data model is event-based web behavior. Klarvyn is built around 'which ad click drove which conversion.'
Native CAPI to 5 ad platforms
GA4 is an analytics property — it doesn't push CAPI itself; Google Ads pulls conversions via Enhanced Conversions / offline import. That feeds Google Ads only and does nothing for Meta, TikTok, Reddit or LinkedIn. Klarvyn pushes native CAPI to all of those.
6 attribution models you can switch between
GA4's model set shrank to data-driven + last-click variants only (first-click, linear, time-decay and position-based were removed in Nov 2023). Klarvyn offers 6 models including causal, with a switcher to see how credit shifts.
LTV, subscription & cohort tracking
GA4 doesn't natively track subscription lifecycle, MRR or churn. Klarvyn does.
Survives privacy changes
GA4 silently drops ad-blocked/ITP conversions, and DDA silently falls back to last-click below 400 conversions/month. Klarvyn's server-side approach captures those conversions.
CRM & payment integrations
Stripe, Whop, HubSpot, GHL, Calendly natively. GA4 doesn't natively pull from any of them.
Klarvyn vs GA4, side by side.
An honest look. Hyros has a longer track record and a bigger roster of name-brand clients. Here is where Klarvyn pulls ahead for modern performance teams.
| Feature | Klarvyn | GA4 |
|---|---|---|
| Tracking architecture | ||
| Server-side tracking | ✓ | ✓ |
| First-party tracking on your own subdomain | ✓ | ~ |
| iOS 14.5+ resilient | ✓ | ~ |
| Ad-blocker resilient | ✓ | ~ |
| Cross-device identity stitching | ✓ | ~ |
| Ad platform CAPI | ||
| Meta Conversions API | ✓ | ~ |
| Google Ads Enhanced Conversions | ✓ | ✓ |
| TikTok Events API | ✓ | ✗ |
| Reddit Conversions API | ✓ | ✗ |
| LinkedIn Conversions API | ✓ | ✗ |
| Adform tracking | ✓ | ✗ |
| Multi-Pixel Conversion Routing | ✓ | ✗ |
| Rule-based Audience Sync | ✓ | ✗ |
| CRM, payments & integrations | ||
| Stripe (native OAuth) | ✓ | ✗ |
| Shopify | ✓ | ~ |
| WooCommerce | ✓ | ~ |
| Whop | ✓ | ✗ |
| HubSpot (native OAuth) | ✓ | ✗ |
| GoHighLevel | ✓ | ✗ |
| Calendly | ✓ | ✗ |
| Public REST API + Zapier app | ✓ | ~ |
| Attribution models | ||
| First-click, last-click, linear | ✓ | ~ |
| Time-decay & U-shaped (position-based) | ✓ | ✗ |
| Proprietary AI / causal attribution | ✓ | ~ |
| Reporting & workspaces | ||
| Custom drag-drop dashboards (16 widgets) | ✓ | ~ |
| Funnel reporting | ✓ | ~ |
| Visual funnel builder (drag-and-drop) | ✓ | ~ |
| Automatic Slack reporting | ✓ | ~ |
| LTV / cohort / subscription tracking | ✓ | ~ |
| Multi-workspace / multi-brand | ✓ | ~ |
| Compliance | ||
| GDPR-aware consent gating | ✓ | ~ |
| EU data residency | ✓ | ~ |
Yes Partial No
Run Klarvyn beside GA4 before you commit.
Don't replace GA4 — complement it. Klarvyn fills the gaps: server-side CAPI to Meta/TikTok/Reddit/LinkedIn, LTV tracking, subscription analytics and proper multi-touch attribution. GA4 stays for general web behavior; Klarvyn handles paid-ad attribution. Setup: ~45 minutes.
- Step 1Export your data
Bring your historical conversions across.
- Step 2Book your demo
A founder gets you set up right.
- Step 3Run in parallel
Track side by side for 7 to 14 days.
- Step 4Cut over
Switch once you trust the numbers.
Switching from GA4, answered.
+Is Klarvyn cheaper than GA4?
Klarvyn publishes all pricing tiers publicly, so you can compare without a sales call. For most operators switching from GA4, total cost ends up lower because there's no revenue-band markup, no per-domain inflation, and no demo-gated negotiation.
+Can I migrate my historical data?
Yes. We import historical conversions from GA4 and run parallel tracking for 7–14 days so you can verify accuracy before fully cutting over. Free migration support is included on Growth and Scale plans.
+How long does setup take?
Setting up the platform to track will not take more than 6 min, but most teams are live in 30–60 minutes. You install one tracking script, connect your ad accounts and CRM via OAuth, and Klarvyn auto-provisions your first-party tracking subdomain with SSL.
+Will Klarvyn data match GA4?
No — and that's the point. Klarvyn captures conversions GA4 loses to iOS ATT, ad-blockers and third-party cookie restrictions. Expect Klarvyn to report 15–40% more conversions than GA4 depending on your audience.
See it for yourself
Book a personalized demo and see how contact-level attribution can transform your marketing performance.