Klarvyn vs GA4

Using GA4? Keep it, and see the revenue it can’t.

GA4 is great, free website analytics. But it can’t store names or emails, its attribution is down to data-driven and last click, and it sends conversions to Google Ads only. Klarvyn ties every sale to a real person and sends conversions to 10 ad platforms.

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20-minute founder walkthroughOne script to set upRuns next to GA4

What Klarvyn adds

Both show your website. Klarvyn connects it to your CRM: who bought, and from which ad.

What both do

Website analytics and funnels
Custom reports
Server-side tagging
Audiences
An MCP server

Every sale tied to a real person

Clicks, visits, forms, calls and purchases on one timeline per contact, so you see exactly what led to each sale and which ads deserve the credit.

Sara LindCustomer since Sep 18 · first touch Meta ads

Revenue$4,800

Days to close9

Touchpoints7

Sep 9, 14:02M
Clicked a Meta adHigher ROAS, same budget · Prospecting – Broad
Sep 9, 14:03
Visited the site/, /pricing and /case-studies · 6 min
Sep 11, 09:40G
Came back from Google searchSearched for the brand on another device
Sep 11, 09:46
Booked a callCalendly · Strategy call
Sep 15, 16:00
Had the callShowed up · 32 min
Sep 18, 11:12
Deal won · $4,800HubSpot · paid by card in Stripe
Sep 18, 11:13
Purchase sent back to Meta and GoogleMatched on email and phone

Credit for the $4,800, Klarvyn model

Meta ads60%

Google search25%

Direct15%

Meta reported this sale as not attributed. The pixel lost her when she came back on another device.

Conversions sent to 10 ad platforms

Purchases, calls, trials and leads go back to Meta, Google, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, X, Whop Ads and OpenAI Ads as they happen, matched on hashed email and phone.

Conversions sentLive

Sent today214

Matched96%

Revenue sent back$31,480

Event	Value	Sent to	Matched on	Status	When
Purchase	$4,800	MMeta	Email, phone	Matched	2 min ago
Purchase	$4,800	GGoogle Ads	Email, gclid	Matched	2 min ago
Booked call	–	MMeta	Email, phone, fbc	Matched	18 min ago
Trial started	–	MMeta	Email, fbp	Matched	41 min ago
Purchase	$1,290	MMeta	Email, phone	Matched	1 h ago
Lead	–	GGoogle Ads	Email, gclid	Matched	1 h ago

Your real numbers, inside 12 ad managers

Revenue, ROAS, new customers and CAC from your CRM and store, on every campaign, ad set and ad, in Meta, Google, TikTok, LinkedIn and 8 more ad managers.

business.facebook.com › adsmanagerKlarvyn

Ad	Delivery	Reach	Amount spent	Revenue	ROAS	New cust.	CAC
Summer UGC · Hook A	Active	214,011	$1,258.29	$3,322.63	2.64×	41	$30.69
Founder story · 30s	Active	128,540	$331.16	$2,239.47	6.76×	24	$13.80
Testimonial · Skin	Active	96,300	$253.61	$1,745.26	6.88×	27	$9.39
Carousel · Bestsellers	Off	74,220	$422.04	$925.00	2.19×	8	$52.76
Broad · Interest test	Active	187,900	$246.63	$473.16	1.92×	6	$41.10
Retarget · 7-day viewers	Active	311,921	$33.69	$441.58	13.11×	11	$3.06

Audiences that keep themselves up to date

Build audiences from real behavior and CRM data. They update in Meta, Google, TikTok and your other ad platforms the moment a contact qualifies, not just in Google Ads.

Events & Audiences

Events 22Conversions 10Audiences 7Tags 6Set up

Audiences

Groups of people Klarvyn keeps in sync with your ad platforms, for targeting, lookalikes and exclusions.

Create audience

All 7Auto-updating 6Snapshots 1Search audiences

Customers, 180 daysAuto-updatingMMetaGGoogle

Purchase in the last 180 days · used for lookalikes

1,046people · synced 2h ago

Sync now

Booked a callAuto-updatingMMetaGGoogle

Call Booked · keeps people 180 days

384people · synced 3h ago

Sync now

Trial usersAuto-updatingMMetaGGoogle

Trial Started · leaves on Subscription Started

286people · synced 3h ago

Sync now

Cart abandonersAuto-updatingMMetaGGoogle

Add to Cart, then no Purchase within 3 days

331people · synced 1h ago

Sync now

High-value buyersAuto-updatingMMeta

Bought at least $2,000 in total in the last 90 days

112people · synced 3h ago

Sync now

Repeat buyersAuto-updatingMMeta

Purchase · count ≥ 2

87people · synced 3h ago

Sync now

Webinar list, SeptSnapshotGGoogle

Frozen on Sep 20 · synced on Sep 20

140people · snapshot

Sync now

Only people with marketing consent are sent to ad platforms. Everyone else stays in the audience inside Klarvyn.

Feature by feature

Klarvyn vs GA4, side by side.

An honest look. GA4 is free, scales to any traffic and works hand in hand with Google Ads and BigQuery. Keep it running. Here is what Klarvyn adds for your ad spend.

Feature	Klarvyn	GA4
People and attribution
Revenue tied to named contacts (email, CRM)	Yes	NoNo personal data allowed
Switchable attribution models	Yes6 models	PartialData-driven, last click
Calls, CRM deals and Stripe payments in attribution	Yes	Partial
Native phone-call attribution	Yes	No
Companies: every contact from the same company in one view Beta	Yes	No
Ad platforms
Conversions sent to Google Ads	Yes	Yes
Conversions sent to Meta, TikTok, LinkedIn, Reddit and more	Yes	No
Metrics inside your ad manager (extension)	Yes12 ad managers	No
Creative / ad-level reporting on real revenue	Yes	PartialGoogle Ads mainly
Audiences synced to ad platforms	Yes	PartialGoogle only
Create checkout links (Stripe & Whop)	Yes	No
Organic link builder, organized by channel with notes on where each link is used	Yes	PartialCampaign URL Builder
Reporting
Funnel reporting & website analytics	YesConnected to your CRM	Yes
Custom columns, reports & BI dashboards	Yes	Yes
Dedicated subscription reports & forecasts	Yes	PartialPredictive metrics
Automatic Slack & email reporting	Yes	Partial
MCP server for your data	Yes	YesRead-only

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Built for how you sell

Attribution for any business model.

GA4 measures sessions and events on your website. Klarvyn tracks every customer at the contact level whatever your model, so SaaS subscriptions, ecommerce orders, coaching and course sales, high-ticket call funnels and agency clients all get the same first-click-to-sale truth.

One script, any stack. Your store, CRM, booking tool and payments, connected to the same contact.
Agencies too. Per-client ROAS, with each client in its own workspace.

What Klarvyn tracks for youThe same contact-level truth, whatever you sell

SaaSTrials, MRR, LTV and opportunities
E-commerceROAS, AOV, new and repeat customers
Coaches and coursesFunnels, sales and LTV
Calls and high-ticketBooked calls and closed deals
AgenciesROAS for every client

Your rules, not a black box

Send the right conversion, your way, to every platform.

Map any event to any platform action, choose dynamic or fixed values, and route to multiple pixels or datasets. Feed clean, high-match conversions back to the algorithms and watch them optimize on real outcomes.

MetaGoogleTikTokLinkedInRedditSnapchatPinterestXWhop AdsOpenAI Ads

Conversion ruleWhen this event happens, send it like this

Example

Event

Booked call: Dynamic value

Send to

MetaSchedule · dynamic value

Google AdsOffline conversion

Routing: Multi-pixel On
Match quality: High

Pricing

Keep GA4. Add the revenue it can’t see.

GA4

Free

Standard version; Analytics 360 for large companies

No names or emails allowed in your data
Data-driven and last-click attribution only
Explorations keep 2 or 14 months of data
Conversions go to Google Ads, not Meta or TikTok

Klarvyn

From $99/mo

Up to $10K a month in tracked ad revenue, billed yearly

Published pricing you can read now
Only ad revenue counts toward your plan. Organic revenue is tracked free
Everything included: MCP server, unlimited users, all integrations
Free 14-day trial, and save 30% when billed annually

See Klarvyn pricing

GA4 details are from Google’s own Analytics help pages, October 2026.

Use both

Keep GA4. Add Klarvyn in an afternoon.

Klarvyn runs next to GA4, not instead of it. Install one script, connect your ad accounts, store, CRM and payments, and compare the numbers yourself.

01Install the scriptOne line of code, no developer needed.
02Connect your stackAd accounts, store, CRM and payments.
03Compare with GA4See the sales and contacts GA4 can’t show.
04Act on real revenueScale what works, in every ad platform.

Don’t take our word for it

See it next to GA4. Then decide.

Book a 20-minute walkthrough and we’ll show you, on your own accounts, which sales GA4 credits to the wrong place, or can’t see at all.

Book a demo Start a free 14-day trial

A founder walkthrough built around your stack
Your own accounts, not a canned demo
Klarvyn runs next to GA4, nothing to remove

Questions

Klarvyn and GA4, answered.

Anything else? Book a demo

Is Klarvyn cheaper than GA4?

No. GA4 is free, and you should keep it. Klarvyn ($99/mo and up) covers what GA4 doesn’t: revenue tied to real contacts, conversions sent to Meta, TikTok and 8 more ad platforms, and your numbers inside the ad managers.

Do I need to replace GA4?

No. Keep GA4 for Google Ads and the reports your team already uses. Klarvyn has its own website analytics, connected to your CRM, and runs next to GA4 to tie your ad spend to real leads, calls and sales.

Will Klarvyn’s numbers match GA4?

Not exactly, and that’s expected. GA4 counts sessions and events, models some data and can’t store personal data. Klarvyn ties server-side events, calls, CRM deals and payments to real contacts, so it usually shows sales GA4 misses or credits to the wrong channel.

How long does setup take?

Installing the Klarvyn script takes a few minutes, with no developer needed. Then you connect your ad accounts, store, CRM and payments, and a founder helps you get it right on a short call.

Can GA4 send conversions to Meta or TikTok?

Not natively: GA4 conversions go to Google Ads. Klarvyn sends them to Meta, Google, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, X, Whop Ads and OpenAI Ads.

Keep GA4. See the revenue it can’t.

Book a 20-minute demo and see exactly which ads drive your revenue.

Book a demo Start a free 14-day trial

Comparison based on Google’s publicly available documentation for Google Analytics 4 as of October 2026 and on Klarvyn’s shipping product. Google Analytics is a trademark of Google LLC; this page is an independent comparison and is not affiliated with or endorsed by Google.