GA4The GA4 alternative for paid ad attribution that actually works after iOS 14.5
Server-side, first-party attribution with native CAPI for Meta, Google, TikTok, Reddit and LinkedIn. Complement GA4 — don't fight it.
GA4 is free and fine for general web analytics. It's not built for paid-ad attribution. Klarvyn captures the conversions GA4 misses, sends them back to ad platforms via CAPI, and gives you real multi-touch attribution instead of last-click guesswork.
Pricing: GA4: free. GA4 360 (enterprise) from $50,000+/year for >150k events/day.
Klarvyn vs GA4 — feature by feature
| Feature | Klarvyn | GA4 |
|---|---|---|
| Tracking architecture | ||
| Server-side tracking | ✓ | ✓ |
| First-party tracking on your own subdomain | ✓ | ~ |
| iOS 14.5+ resilient | ✓ | ✓ |
| Ad-blocker resilient | ✓ | ~ |
| Cross-device identity stitching | ✓ | ~ |
| Ad platform CAPI | ||
| Meta Conversions API | ✓ | ~ |
| Google Ads Enhanced Conversions | ✓ | ✓ |
| TikTok Events API | ✓ | ✗ |
| Reddit Conversions API | ✓ | ✗ |
| LinkedIn Conversions API | ✓ | ✗ |
| Adform tracking | ✓ | ✗ |
| CRM, payments & integrations | ||
| Stripe (native OAuth) | ✓ | ✗ |
| Shopify | ✓ | ~ |
| WooCommerce | ✓ | ~ |
| Whop | ✓ | ✗ |
| HubSpot (native OAuth) | ✓ | ✗ |
| GoHighLevel | ✓ | ✗ |
| Calendly | ✓ | ✗ |
| Public REST API + Zapier app | ✓ | ~ |
| Attribution models | ||
| First-click, last-click, linear | ✓ | ~ |
| Time-decay & U-shaped (position-based) | ✓ | ~ |
| Proprietary AI / causal attribution | ✓ | ~ |
| Compare models side-by-side | ✓ | ✗ |
| Reporting & workspaces | ||
| Custom drag-drop dashboards (17+ widgets) | ✓ | ~ |
| LTV / cohort / subscription tracking | ✓ | ✗ |
| Multi-workspace / multi-brand | ✓ | ~ |
| Compliance & pricing | ||
| GDPR-aware consent gating | ✓ | ~ |
| EU data residency | ✓ | ~ |
| Transparent public pricing | ✓ | ✓ |
| 14-day free trial, no credit card | ✓ | ✓ |
Yes Partial No
Why teams switch from GA4
Built for paid-ad attribution, not web analytics
GA4's data model is event-based web behavior. Klarvyn is built around 'which ad click drove which conversion.'
Native CAPI to 5 ad platforms
GA4 sends conversions back to Google Ads. Klarvyn pushes to Meta, Google, TikTok, Reddit AND LinkedIn — improving match rates everywhere.
6 attribution models with comparison
GA4 defaults to data-driven attribution as a black box. Klarvyn lets you switch between 6 models and see the delta.
LTV, subscription & cohort tracking
GA4 doesn't natively track subscription lifecycle, MRR or churn. Klarvyn does.
Survives privacy changes
GA4 still relies heavily on browser pixels — increasingly blocked. Klarvyn's server-side approach captures conversions GA4 silently drops.
CRM & payment integrations
Stripe, Whop, HubSpot, GHL, Calendly natively. GA4 doesn't natively pull from any of them.
Where GA4 is still the right choice
- It's free. For businesses spending under ~$5,000/mo on ads, GA4 + Google Ads conversion tracking + Meta Ads Manager covers the basics.
- Deep Google Ads integration. If 90% of your spend is on Google, GA4 is genuinely well-integrated as a free option.
Migrating from GA4
Don't replace GA4 — complement it. Klarvyn fills the gaps: server-side CAPI to Meta/TikTok/Reddit/LinkedIn, LTV tracking, subscription analytics and proper multi-touch attribution. GA4 stays for general web behavior; Klarvyn handles paid-ad attribution. Setup: ~45 minutes.
- Step 1Export your data
- Step 2Sign up for Klarvyn
- Step 3Run parallel 7–14 days
- Step 4Cut over
FAQ
+Is Klarvyn cheaper than GA4?
Klarvyn publishes all pricing tiers publicly, so you can compare without a sales call. For most operators switching from GA4, total cost ends up lower because there's no revenue-band markup, no per-domain inflation, and no demo-gated negotiation.
+Can I migrate my historical data?
Yes. We import historical conversions from GA4 and run parallel tracking for 7–14 days so you can verify accuracy before fully cutting over. Free migration support is included on Growth and Scale plans.
+How long does setup take?
Most teams are live in 30–60 minutes. You install one tracking script, connect your ad accounts and CRM via OAuth, and Klarvyn auto-provisions your first-party tracking subdomain with SSL.
+Will Klarvyn data match GA4?
No — and that's the point. Klarvyn captures conversions GA4 loses to iOS ATT, ad-blockers and third-party cookie restrictions. Expect Klarvyn to report 15–40% more conversions than GA4 depending on your audience.
+Is there a free trial?
Yes — 14 days, no credit card required. You get full access to every integration and attribution model during the trial.
See it for yourself
Book a personalized demo and see how contact-level attribution can transform your marketing performance.